Case Study

Apartment Paid Search

Track signed leases back to leads & know your true ROI

17x

more web leads (3 to 52 in a single month)

135%

increase in Click-Through-Rate (CTR)

$20

average Cost-Per-Lead

The Challenge

This A+ apartment community in a highly-competitive market was struggling to get valuable traffic from digital marketing campaigns. They were spending a considerable amount of money driving low-quality traffic to a site that was not converting well. Their campaign was inefficient and ineffective for the people who were seeing their ads.

Our Solution

Metropolitan set up our AI leasing assistant, ResMate (who they named Katie), to respond to incoming leads, handle email follow-ups, and nurture all prospective renters. In just one month, ResMate delivered incredible results on all levels—customer experience, efficiency, and bottom-line impact.

Every single email prospect received an instant reply, and the average response time decreased exponentially to a mere 30 seconds. With over 1,250 conversations automated, over 200 hours of leasing staff time were saved in that month alone. Lead-to-lease time was cut in half, while the lead-to-tour conversion rate doubled.

Finally, in just one month, Metropolitan West Chester signed 11 leases and achieved a 10.3x return on their investment with ResMate, just taking into consideration the reduction in vacancy loss. This was a property that relied heavily on Google Ads for lead generation. After deploying ResMate, they were able to turn off their Google Ads and achieve their best results ever.

Questions?

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