What We Learned at OPTECH 2020
NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…
9 Apartment Marketing Ideas for the Slow Winter Season
Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…
6 Emerging Apartment SEO Trends to Watch in 2021
Traffic, social shares and backlinks are just a few metrics that apartment marketers should monitor. Read on for insights into some of the most important search engine optimization trends to be aware of for 2021…
How to Create a Great Apartment Content Plan for Social Media
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
How COVID is Affecting SEO for Multifamily
COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…
How to Create an Effective Resident Satisfaction Survey
Figure out why you want to do a resident survey, what you want to get out of it, and how you’ll conduct it before you start coming up with questions to ask. Here are some tips…
7 Reasons Why Your Apartment Community Needs a Chatbot
As a result of recent events and the subsequent shift to a more digital existence for many people, the chatbot market has kicked into hyperspeed…
4 Powerful Ways to Generate Apartment Leads During COVID and Beyond
Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
How COVID-19 Could Impact Apartment Amenities For Good
Apartment communities have drastically changed how they operate due the COVID-19 pandemic. Apartment tours went virtual, leasing became contactless, and community events moved online, but nothing has been affected more than apartment community amenities…
7 Steps For Responding to Negative Apartment Reviews
Even if your team strives to provide excellent customer service at every turn, negative apartment reviews are still hard to avoid. Read on for seven more steps to crafting the best response to negative apartment reviews…
