What We Learned at OPTECH 2020

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NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…

9 Apartment Marketing Ideas for the Slow Winter Season

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Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…

How COVID is Affecting SEO for Multifamily

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COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…

How COVID-19 Could Impact Apartment Amenities For Good

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Apartment communities have drastically changed how they operate due the COVID-19 pandemic. Apartment tours went virtual, leasing became contactless, and community events moved online, but nothing has been affected more than apartment community amenities…

7 Steps For Responding to Negative Apartment Reviews

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Even if your team strives to provide excellent customer service at every turn, negative apartment reviews are still hard to avoid. Read on for seven more steps to crafting the best response to negative apartment reviews…