The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Why Remarketing Your Amenities-Based Ad Is the Way to Get New Renters

You likely already know that marketing your apartment community’s amenities is a great way to get new renters. Some people are looking for pet-friendly facilities and won’t settle for anything else, while others count self-storage facilities as a must-have in their apartment search. But your marketing efforts shouldn’t stop there. You should also be remarketing these unique amenities — especially to those interested parties. Here’s a bit of importantRead more

So… What is an Apartment Chatbot, Anyway?

You don’t need to know the nitty-gritty tech behind artificial intelligence (AI) to use it on a daily basis. For instance, have you ever given Facebook the green light to auto-tag your friends in a newly uploaded photo? That facial recognition software is an example of AI. Have you ever asked Amazon Echo or Google Home to tell you the news or set a kitchen timer? Those voice-controlled devicesRead more

Your Residents Aren’t the Only Ones Talking About Your Community — Leveraging Non-Residents’ Posts for Your Apartment Social Media Strategy

Your residents don’t exist within a vacuum: while they’re the ones actually living in and experiencing your community every day, their family members and friends also get an up-close-and-personal experience with the community. While you’re paying close attention to the things your residents say (and post) about your community, you may be missing out on a large number of other opinions that are out there online. So, how doRead more

Auto-Scheduling Is (Finally) Coming to Instagram Business

Late Wednesday, Facebook announced via Instagram’s Business Blog that it plans to enable post scheduling through the Instagram Graph API - allowing all business profiles to schedule their posts to publish at certain times. The update will eliminate the current roundabout process, which requires user to schedule posts via the dashboard, wait for a push notification approval, and then publish posts manually via mobile. Instagram says the API changeRead more

Facebook’s Recent News Feed Update and What it Means for Multifamily

Facebook plans to radically change what appears in users’ news feeds, and the update could impact multifamily social media strategies. To bring you up to speed on the crucial details, we put together the following summary of what’s happening, why Facebook plans the changes, and - most importantly - how the updates could affect social media for apartment communities. What’s Happening?   Last week Mark Zuckerberg shocked Silicon ValleyRead more

How Facebook’s Newest “Engagement-Bait” Penalty Impacts Apartment Social Media Strategies

Facebook plans an algorithm change that could negatively impact apartment social media strategies, according to a Monday announcement posted to the company’s Newsroom blog. The update aims to penalize what it calls “engagement bait,” a practice commonly used to game the current News Feed algorithm.   The following paragraphs highlight the summary of the change, why it’s necessary, and what actions Respage users and other multifamily marketers can takeRead more
Biggest Lie in Apartment Marketing

The Biggest, Most Rotten Lie in Apartment Marketing

“We’ll drive more traffic to your website,” they said. “You’ll sign more leases,” they said. ...By now, you’ve heard that pitch one hundred times from one hundred vendors. Heck, you probably even heard it from us. (Sorry.) And even though this pitch is true at a basic level, it conveniently fails to mention several things can stop an initial website visit from becoming a pen to paper lease signing:Read more

Apartment Reputation Management is Alive and Well: Getting the Most Out of Review Sites in Late 2017

Online reputation management certainly isn’t the newest or sleekest thing in apartment marketing. If you’re like most multifamily professionals, online reviews have played a role in your branding strategy for quite some time. But age is no indicator of strength. We should never doubt the power of a strategy simply because it’s no longer new or exciting. Furthermore, we should never assume that what worked in the past willRead more
Apartment Marketing Geofencing

An Explainer On Geofencing For Multifamily Marketing

There’s no doubt about it — geofencing is a trending buzzword in the multifamily industry. A recent survey of more than 100 apartment marketing professionals found that 20% had started using geofencing to target prospects within the past year. And, more and more digital marketing agencies are adding it to their array of options aimed at multifamily clients. While location-based technology offers new ways for marketers to reach customers,Read more

3 Reasons Spanish-Speaking Multifamily Chatbots Are A Smart Move in 2017

Last week, Respage announced that our revolutionary multifamily chatbots can now ‘speak’ Spanish. As a follow up to that announcement, we wanted to clarify what prompted us to build this technology. Check out the following three reasons why Spanish-bots are a growing multifamily necessity in 2017. The United States Has A Large (And Growing) Spanish Speaking Population Aside from English, Spanish is the most widely used language in theRead more

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