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Apartment Marketing Geofencing

An Explainer On Geofencing For Multifamily Marketing

There’s no doubt about it — geofencing is a trending buzzword in the multifamily industry. A recent survey of more than 100 apartment marketing professionals found that 20% had started using geofencing to target prospects within the past year. And, more and more digital marketing agencies are adding it to their array of options aimed at multifamily clients. While location-based technology offers new ways for marketers to reach customers,Read more

11 Hilarious Apartment-Related Search Terms We Found in 2016

Each year, our dedicated team of Google-certified specialists analyze thousands of apartment related keywords for our clients’ multifamily PPC campaigns. The goal of this research is to identify which words and phrases rental prospects use when searching for apartments on Google. And while the industry leading Click Through Rates (Client campaigns have an average CTR over 5.89%.) that result from this research are nothing to scoff at, the researchRead more

How to Boost Your Apartment PPC Positions Without Raising Bids

Securing a higher position in Google almost guarantees that your website listing will get more clicks. And because more clicks translates to more traffic and conversions, multifamily marketers are willing to pay a lot of money to gain higher positions. But what if we told you that you could boost your apartment PPC positions without raising your bid price? Believe it or not, ad spend isn’t the end-all-be-all ofRead more

How to Set Up Google Analytics on Your Property Websites

Marketing your apartment community online via SEO, PPC, and Paid Social Ads gives you several advantages over traditional advertising routes. But of all these advantages, few compare to the tracking abilities that allow you to see how people visit and interact with your site in full detail. In this guide, we’ll show you how to add Google Analytics – a free and powerful tracking program – to your siteRead more

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