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Move Over Millennials: Generation Z Is About to Hit the Multifamily Market

Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your marketing team. Technically, Generation Z overlaps with the millennial generation a bit. It’s made up of anyone born in 1995 or laterRead more

Why It’s Crucial to Use Technology to Attract Millennial Renters

Millennials currently hold the title as the largest generation in history—there are 92 million of them. But who, exactly, falls into this category? The term “millenial” encompasses anyone who was born between the year 1980 and 2000. This means they grew up with practically unlimited access to technology and the internet. In fact, many of them don’t remember a time before computers were a household essential. With the millennialRead more

Why You Should Use Custom Landing Pages to Maximize Your Apartment’s PPC Ads

If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more

How Respage Can Help You With Micro-Moment Apartment Marketing

On any given day, a typical consumer will spend nearly five hours on his smartphone researching, purchasing, browsing. You might think, “Great, five hours to capture their attention with engaging content.” Not so fast. According to the internet gurus at Google, those hours are punctuated with pivotal micro-moments (about 150 of them daily) that determine if and how a renter interacts with your content. Google defines micro-moments as “intent-richRead more

Apartment Marketing Geofencing

An Explainer On Geofencing For Multifamily Marketing

There’s no doubt about it — geofencing is a trending buzzword in the multifamily industry. A recent survey of more than 100 apartment marketing professionals found that 20% had started using geofencing to target prospects within the past year. And, more and more digital marketing agencies are adding it to their array of options aimed at multifamily clients. While location-based technology offers new ways for marketers to reach customers,Read more

11 Hilarious Apartment-Related Search Terms We Found in 2016

Each year, our dedicated team of Google-certified specialists analyze thousands of apartment related keywords for our clients’ multifamily PPC campaigns. The goal of this research is to identify which words and phrases rental prospects use when searching for apartments on Google. And while the industry leading Click Through Rates (Client campaigns have an average CTR over 5.89%.) that result from this research are nothing to scoff at, the researchRead more

How to Boost Your Apartment PPC Positions Without Raising Bids

Securing a higher position in Google almost guarantees that your website listing will get more clicks. And because more clicks translates to more traffic and conversions, multifamily marketers are willing to pay a lot of money to gain higher positions. But what if we told you that you could boost your apartment PPC positions without raising your bid price? Believe it or not, ad spend isn’t the end-all-be-all ofRead more

How to Set Up Google Analytics on Your Property Websites

Marketing your apartment community online via SEO, PPC, and Paid Social Ads gives you several advantages over traditional advertising routes. But of all these advantages, few compare to the tracking abilities that allow you to see how people visit and interact with your site in full detail. In this guide, we’ll show you how to add Google Analytics – a free and powerful tracking program – to your siteRead more

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