What We Learned at OPTECH 2020

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NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…

3 Quick Tips to Apartment Reputation Management for the Leasing Season

Your apartment’s online reputation is always important. But with leasing season upon us and millions of renters looking for new places to live, it’s more important than ever. To make sure your community looks as good as possible online, here are some quick tips to monitoring and protecting your reputation…

5 More(!) Reasons to Use Google Ads for Apartment Marketing

While writing an article two weeks ago covering the advantages of SEM for apartment marketers, we realized the benefits of Google Ads were too numerous to cram into one single post. We decided to write a follow-up article. Read on to learn five (more!) reasons you should be using Google Ads for apartment marketing…

5 Advantages of Search Engine Marketing for Apartments

Most of the flashy new online marketing options out there today will be gone tomorrow. Meanwhile, you can be sure the classics are here to stay. With that in mind, we wanted to take some time to share five key advantages of apartment search engine marketing with Google Ads…