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What’s Hot and What’s Not in Apartment Marketing

What’s Hot and What’s Not in Apartment Marketing

Social media, pay-per-click advertising and email marketing are hot. Craigslist and ILS are not. These were the biggest takeaways from a recent Multifamily Insiders marketing strategies survey of more than 100 apartment professionals. A whopping 77% said their use of...
Apartment Chatbots: Here to Help, Not to Take Your Job

Apartment Chatbots: Here to Help, Not to Take Your Job

It’s a scenario that’s been a pop culture fixation and a familiar trope of sci-fi writers: Artificial intelligence has become so advanced that bots overthrow the human race. The reality (at least in 2017, anyway) is that AI — chatbot technology in particular — is a...