How to Make Apartment Marketing Automation Work for You

by Mar 11, 2020

Apartment marketers and leasing agents don’t work 24/7. But what if there was a way to nurture prospects and convert leases no matter the day or hour?

This is where marketing automation comes in.

Marketing automation allows Multifamily professionals to work smarter, not harder by using technology to take certain tasks off the plates of apartment marketers and leasing agents, allowing them to concentrate on higher-level duties. 

Automated marketing can not only drive engagement and meet the needs of tech-savvy renters, it can also serve as a virtual leasing agent that’s immune from sickness and quarantine, allowing you to meet your goals no matter what’s happening in the world. 

Read on to learn about more ways marketing automation can help increase efficiency for Multifamily property management companies.

Apartment Leasing

Research has shown that most online apartment searches happen after hours, long after leasing agents have gone home for the day. This is when apartment chatbots shine. These chatbots live on apartment websites and, fueled by artificial intelligence, they capture the contact information of prospects as well as what they’re looking for in an apartment. This allows apartment leasing agents to follow up with a more human touch.

Further, chatbot technology helps to bring leasing and marketing teams together around a central database of prospect information, allowing them to align with the goal of attracting, engaging and converting leads into leases seamlessly.

Social Distancing

At this moment in time, it’s important to be mindful of any unnecessary face-to-face contact with others. This social distancing could potentially put a damper on your apartment leasing efforts, but not if you’ve embraced automation. 

Much of the leasing process can be done virtually, from scheduling tours to document signing, so your community won’t miss a beat no matter what. 

Apartment Review Solicitation

People are usually more compelled to write a review when they have something negative to share. So, the key to successful apartment reputation management is creating a positive experience for your renter, then asking them to write an apartment review. If you do this consistently, you’ll see your apartment community’s online ratings soar, and automation is the secret sauce.

Say you solved a resident’s maintenance issue, or they renewed their lease. That resident could be automatically prompted to leave an apartment review or rating the next time they log into the resident portal. This saves time and could be more effective than a property manager directly asking for a review. 

Social Media

It would be a mistake to overlook the importance of social media when it comes to attracting prospects to your apartment community and keeping current residents engaged. Studies have shown that residents are more eager to renew their leases, and prospects are more likely to sign a lease, when they feel a sense of community and belonging. One of the best ways to nurture and enhance that feeling is through social media.

While some posts should have a personal touch, automation can do the majority of the heavy lifting. A tool designed to curate and pull in high-quality, relevant, local content like the one Respage offers makes it easy to find and schedule posts to publish during times when they’ll get the most reach.

Scheduling

Most people would rather not pick up the phone, especially not Generation Z, which represents a major portion of apartment renters. When you have an automated scheduler, it can all be done virtually. 

It eliminates the back and forth that tends to be part of setting up any appointment, and it can nudge a prospect down the pipeline by streamlining the process. It can also send reminders via text or email to the potential renter as well as help you manage the property tour calendar on your end.

Conclusion

We live in a world that’s plugged in around the clock, and you could be missing out on opportunities to grow your apartment community if you don’t meet prospects where they are. By embracing marketing automation, you’ll be better equipped to sign new leases, enhance your community’s reputation and roll with whatever the world throws at you. 

Contact Respage if you’d like to learn more about how automated marketing can help you!