How Human Assisted A.I. Will Transform Multifamily

by | Oct 22, 2018

When the Respage Apartment Chatbot debuted nearly two years ago, multifamily professionals had mixed reactions.

Some saw the technology as a greatly needed solution to some of their biggest problems. Others saw it as an artificially intelligent competitor designed to automate their bread and butter.

So now that we’re years past the initial trials and on the brink of updating our chatbot with its best feature yet – Human Helper- we figured it was prime time to revisit how we view multifamily bots, the roles they currently play, and the roles they will play in the future.

No Room for Paul Bunyan

Let’s start with one fact that’s hard to digest: Man will never beat machine…on some tasks.

A flesh and blood apartment professional can’t remain available 24 hours per day, 7 days per week, 365 days per year. Nor can he or she answer complex questions instantaneously, and send full detailed attachments of images, floor plans, etc.

A chatbot, on the other hand, can easily perform these tasks.

If You Can’t Beat Them, Join Them

There’s no doubt that artificial intelligence has made incredible strides in just a few short years.

However, when it comes to problems that require true critical thinking and a personal touch, it’s hard to outshine a good ole’ fashion human being.

It was with these facts in mind that our engineering team set out to build the Respage Chatbot’s new Human Helper feature, which gives multifamily the best of both worlds.

With Human Helper your rental prospects have the opportunity to talk to a real human representative if your website chatbot cannot properly answer their questions. On the leasing professional side, Human Helper allows you to filter out easy inquiries that drain time from your busy schedule. The relationship between bot and human is a win-win for your users and your staff, helping prospects and multifamily pros alike.

Part of a Larger Trend

The new relationship between Respage Chatbots and their respective human colleagues is par for the course of the future workplace, not just in multifamily, but in nearly every industry imaginable.

In a recent Forbes article, writer Jeanne Meister cited that one in five workers will have an A.I. platform as a colleague by 2022, according to a new Gartner report.

Meister was quick to add that this trend is not cause for alarm, noting that A.I. will serve as an assistant rather than a replacement, and that A.I. is expected to help improve upward mobility for employees and create more jobs than it will replace.

What’s to Come

By now it’s clear that chatbots are here to stay. And in the years to come, bots and other artificial intelligence tools will play a larger and larger role in how multifamily interacts with both prospects and renters.

Rest assured, however, that these tools are to be embraced rather than feared, and that their presence in the leasing office will improve experiences for residents and staff alike.