It’s clear that online reviews play a massive role in apartment reputation management.
What’s not clear, however, is how property managers and other multifamily pros can best leverage review generation to their advantage.
With that in mind, we built a quick apartment strategy formula for reviews to help property managers and other multifamily pros get the most out of their hard work, generate more positive ratings, and improve how they’re perceived online. The formula is short, requires little work on your part, and minimizes your chances of receiving unfavorable reviews while maximizing your chances of seeing glowing reviews.
Check out the steps below to get started.
Step 1: Don’t Bug
Nobody likes a pushover.
As important as review generation is to you and your property, there’s no doubt your residents would rather spend time lounging by your pool than typing behind their desks. So no matter how much you’re craving those sweet, sweet reviews, try not to bug your residents about them. The best way to solicit reviews is through a clean and non-invasive approach.
Step 2: Get Genuine Reviews
Readers spot fake reviews from miles away.
So if you want to make your online reputation look good, make it look genuine. It goes without saying that you should never buy reviews, but you also shouldn’t incentivize positive reviews through giveaways or any contract that trades a positive review for a product or service.
Step 3: Create Positive Experiences
Making positive experiences is easier said than done. But if you optimize the correct moments, it’s actually incredibly simple. Instead of asking for reviews unprompted, ask after you’ve completed a task that resulted in a positive experience for your renter.
Maintenance request fulfillments are a perfect example of such an experience. Simple day-to-day request fulfillments also work. You could also prompt during nonchalant interactions, such as when a renter signs into your resident portal.
This unintrusive approach allows a resident to leave a review on their own time, guaranteeing its authenticity.
Step 4: Separate the Good from the Bad; Learn from Your Mistakes
Creating more positive experiences and fewer negative experiences is…hard!
However, with the right tactics, its possible to use negative reviews for positive (and private) criticism while simultaneously using positive reviews for publicity.
The Respage Review Solicitation Tool, which lives on your resident portal, does just that by asking your residents for a star rating and separating the good from the bad and the ugly. Good ratings are publicly pushed to review sites. Bad ratings are privately pushed to management, for improvement suggestions.
Step 5: Push Good Reviewers to Lower Performing Review Sites
No matter how good your online reputation becomes there’s always room for improvement.
So why push reviewers to the same sites over and over again when you could ‘up your average’ by pushing them to lower performing sites?
Here, again, we have to mention the Respage Review Solicitation Tool, which automatically detects your lower performing review sites and pushes positive reviews towards them. For those without this tool, we recommend compiling a list of lower performing review sites that rank highly in Google, and directing positive reviewers to whatever sites those may be.
Wrapping It Up
Encouraging and generating positive reviews for apartment reputation management is easy with a little bit of effort. Follow the steps above and you’ll start making gains in no time!