Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility on Facebook.
To help bring a little bit of light to the issue, we’ve answered some of the most frequently asked questions about Facebook advertising below. Read them over to decided whether or not Facebook advertising is right for your community.
What Are Facebook Ads?
Ads are everywhere on Facebook. Some of these ads live on a righthand sidebar that appears when viewing profile and business pages. Others live on a similar righthand sidebar that appears when looking at the news feed. And others still live within the news feed itself, displaying between posts and updates from friends.
Of all the ads that you might see on Facebook, the ads that appear directly on the news feed are arguably the most effective. This is because these ads are native. They seamlessly blend into an environment that users know and trust. While users can easily ignore sidebar ads by simply shifting their focus, news feed ads appear in the heart of the action, effectively tricking users into paying attention.
How Do Facebook Ads Work?
Facebook has an unfathomable amount of data on each and every one of its users. It collects this data from actions that users complete within the network. These actions include everything from filling out a profile page, to liking a friend’s post, to sharing a certain blog article or infographic.
After this data is collected, it is then analyzed and cross-referenced with other user data to identify patterns and create demographic profiles. Apartment marketers can then use these demographic profiles to target the individuals who are most likely to be interested in renting an apartment in a given community.
Are Facebook Ads Affordable?
Compared to other social media ad plans, Facebook advertising is extremely affordable. The network has a minimum budget requirement of just $5 per day, meaning you could spend as little as $150 month on Facebook Ads. Of course, this is assuming that you’re willing to deal with the hassle of creating and monitoring ad campaigns on your own. Choosing a fully-managed Facebook advertising service would make the most of your money and save you additional work each month.
Have other questions about Facebook Ads? Drop a comment below!