Several years back, it wasn’t rare to find tweets in Google search results. Twitter and the search giant had arranged a deal so that Google could get lightning fast results from Twitter’s data stream. In turn, Twitter received leads for users who previously didn’t use the social platform. That is, however, until 2011, when the deal between the two companies expired.
Fast forward four years and it looks like the two companies are rekindling their friendship with a new deal. And this new deal comes with some serious marketing opportunities for property management companies.
As Erica Tafavoti pointed out in her coverage of the story for Inman.com, “If tweets begin appearing in Google searches and you’re an active Twitter user, this could be a boost to your search engine optimization (SEO) and lead to more traffic to your Twitter page.”
In other words, this new development will allow clever marketers to deliver a one-two punch. The first advantage is that high quality tweets will reach an audience outside of Twitter, which allows you to expand your sphere of influence. The second advantage is that Twitter will act as lead generator or funnel to your content, granted you have made all the necessary connections between your account and website.
So, how can property management companies make sure they’re doing all that they can to embrace this new deal’s offerings?
First off, sign up for a Twitter account if you haven’t already done so. Twitter is both extremely simple and incredibly powerful, and with 288 million active users, there’s a ton of potential to build your audience. Second, make sure that you’ve connected your account to your official website. You should be doing this through the website form in your profile, as well as through tweeting links back to your blog. Last but not least, make sure you stay on top of Twitter trends so that you can identify timely opportunities for leads. Although not much information is available about how Google will rank tweets as of yet, it’s likely that the search engine will use the social platform to identify developing reports for it’s “News” feature, so staying up to date on Twitter trends may provide an SEO advantage.
Of course, if you don’t have the time or resources to do all of the above on your own, you can always streamline this process by contacting Respage to manage all of your social media marketing.