If you’re in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results.
The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on. How much per click is determined by a number of factors including the maximum amount you’re willing to spend on each click.
PPC provides advertisers with the ability to turn campaigns on and off in real-time, allowing you to focus your efforts on specific properties or unit types that are most in need.
Respage SEM (Search Engine Marketing) Services can help. Our SEM experts at Respage will develop a list of relevant keywords that prospects in your market are searching for. After the initial set-up process of keyword research, ad creation, and budget allocation, Respage SEM Services will continue to manage your PPC campaigns regularly to refine, measure and adjust to ensure you are getting the most out of your budget For more information, read about SEM Services on the Respage website!