Google Will Reportedly ‘Carve Up’ Google+

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Know a dedicated Google+ user?

We don’t either. According to TechCrunch, Google is prepared to ‘carve up’ the failed social network and may integrate its features into existing Google products.

That means Google+ will no longer compete with Facebook, but you’ll probably see features like photos and Hangouts pop up elsewhere. Most Google+ employees are being folded into the Android team, so look for increased capabilities there.

Mandatory Google+ integration will also be at least ‘scaled back.’ Former Google+ head Vic Gundotra (and many privacy advocates) clashed with the company over its policy of forcing users who sign up for unrelated services to create Google+ accounts.

Despite these changes, experts speculate that Google+ will remain an important SEM tool moving forward. Read more here.

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