September 12, 2013

Facebook Contests Just Got Easier and More Useful

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Want to hold a Facebook contest?

New Facebook rules make it easier for your apartment community to grab "likes" and create engagement by hosting a promotion. Here's a summary.

First, make Facebook's rules clear. That means stating in the contest announcement that it's not administered or endorsed by Facebook, and that by entering, contestants release the social media giant from responsibility.

The new rules allow many things that were prohibited before, like requiring entrants to like, post or comment on your page. But entry still can't be done through sharing, photo tagging or personal timeline posts.

Read the new rules here (section E), and check out a full interpretation of them here. And as always, ask us if you have questions.