Prior to a recent conference call, Yahoo CEO Marissa Meyer was overheard calling the company's on-hold music 'garbage.' She ordered her team to fix it, and they did, enlisting rapper Snow to record a witty custom-written jingle that went viral.
While you may not have Meyer's resources, her lesson is clear: never pass up a chance to engage your customers and make your business stand out from the crowd. As appropriate, give your website a sense of humor, sponsor a charity, or shine a spotlight on your employees. A little detail can create a lot of personality.