Pinterest’s Retail Problem

by | Feb 7, 2013

Between sales and seasonal turnover, retail websites change frequently. But on Pinterest, where users can pin and re-pin images indefinitely, this translates to lots of dead links. Policing them all is impossible, so how do retailers keep their Pinterest audience engaged?

AdWeek recommends some easy fixes, like keeping old product pages live or offering Pinterest users coupons when they land on discontinued products. Read the full story here.