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Facebook is now an app store.

iPhone and iPad users running iOS6 can now download apps by clicking on Facebook ads. Facebook’s app store will appear in a separate dialog box; once the app installs, users can pick up where they left off. They were previously redirected to Apple’s app store.

The new feature is a big step in prolonging the user experience and, crucially, getting mobile users to click ads, which is a big part of Facebook’s future financial future.


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