Want an App? Get on Facebook

by Jan 16, 2013

Facebook is now an app store.

iPhone and iPad users running iOS6 can now download apps by clicking on Facebook ads. Facebook’s app store will appear in a separate dialog box; once the app installs, users can pick up where they left off. They were previously redirected to Apple’s app store.

The new feature is a big step in prolonging the user experience and, crucially, getting mobile users to click ads, which is a big part of Facebook’s future financial future.