Facebook rolled out new privacy controls this month. The biggest change? Visibility.
Users can no longer opt-out of Facebook’s search function. That means that you can no longer be ‘invisible’ on the site; anyone with your name or e-mail address will be able to see that you have a profile — though not necessarily what’s on it. The move is a big step toward Facebook’s ultimate goal: becoming the definitive online identity site. Its effect on user privacy remains to be seen.
Other changes include simplifying privacy filters with direct questions like ‘Who can contact me?’, tighter user control over app permissions, and explicit reminders of where information will appear on the site.