Facebook is now a player in e-commerce.
Last week the site began rolling out a “Gifts” feature, which effectively creates a store similar to Amazon and eBay. It shows up as a pink gift box in the message posting area of a friend’s timeline; clicking allows you to send the person everything from actual stuffed animals to Starbucks gift cards.
The store will grow every day, and Facebook plans to link the feature to its birthday reminder service. Once the rollout is complete we’ll let you know about its success.